How to PRICE NEMT trips to maximize revenue

James and Jing from Duet, an NEMT technology company, discussed with with Rachel Scholler, owner of NEMT Growth Consultants, who is also the previous owner of Lakeshore Transportation, an ambi/WC service which she grew to 15 vehicles and more than 30% margin.

If you're struggling to put a price on your services, or wondering how to price your NEMT business. Rachel Scholer explains the ins and outs of how to price your NEMT trips.

By James O’Donnell, Cofounder & COO at Duet January 22, 2026